Benefits of SEO Marketing for Your Small Business
SEO (search engine optimization) is the practice of optimizing content, HTML tags, and other aspects of a website to increase its search engine results pages (SERPs). By employing best practices for SEO optimization, your site could appear higher up on SERPs for searches relevant to your business – leading to more traffic and new potential clients for your company. One of the chief advantages of SEO marketing is its strong return on investment (ROI). While other forms of traditional advertising such as billboards or television commercials may be difficult to track and quantify, SEO provides clear metrics on ROI which…